How to Talk Bridge-y: Master the Art of 'Talking Bridgey' to Unite Diverse Audiences

Since 2019, PACE has been leading research on the impressions and relationships American voters have with various civic terms, surveying thousands and gaining rich insights about the power of words to connect and divide us from people different than ourselves.
Along the way, we were compelled by the challenge many face in philanthropy and in civic life broadly: finding ways to appeal to a broad audience without sending unintended signals that halt a conversation before it even begins.