The end of the calendar year inspires charitable giving, as evidenced by the stacks of solicitations that arrive in our mailboxes. As most of us approach the inevitable appeal in the same way (usually hurriedly, as if taken by surprise or perfunctorily, as if merely an obligation). But what if we were to look at it with fresh eyes? What if we could stand out in the crowd? Learn about strategies to do just that including: developing your year-end strategy and communications plan; messaging and storytelling; educating donors; and positioning your board as year-end giving ambassadors. Consider the power of Giving Days and ways to analyze and segment your database.