Marketing

Put Your Mouth Where Your Money Is: Talking About the Value of Strategic Giving

Resource
Released: 01/2010

How can foundations start talking today about the value they bring to society—a value that describes more than just the money they grant? Rich Neimand and Dave Clayton of Neimand Collaborative suggest strategies, adaptable messaging, and examples to help you get started.

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Resource Type: Report
Audience: All Members
Topic: Marketing, External Communications


Moving Beyond the Money: Case Studies

Resource
Released: 01/2010

Read this case study of an NPR Morning Edition piece that captured the risk-taking role of a foundation. It is the first in a series by Theodora Lurie, former journalist and foundation communications officer, on news coverage that conveys a broader vision of foundations and the strategies that brought it about.

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Resource Type: Report
Audience: All Members, Program Staff
Topic: Marketing, External Communications