At a Glance
Website updates, website content best practices, Knowledge Center Resource updates and additions
Biography
Christine holds a Bachelor of Business Administration in Marketing, with an emphasis in Sales from Grand Valley State University. She has been Google Analytics certified since 2016 and in 2019, became a Certified Scrum Product Owner. She enjoys keeping up to date with industry standards through many podcasts and alumni events.
Outside of the professional world, Christine enjoys logging miles on her bike or in running shoes anywhere there’s a good trail. She also enjoys trying out new recipes or going back to her Grandma’s tried and true sweet roll recipe, and traveling with her husband, daughter and rescue dog.
Get to know Christine
Describe what you do in your role.
As CMF’s content specialist, I update the website's front end (public facing side), utilize analytics reporting, and update the Knowledge Center.
What do you enjoy the most about your work?
The digital world is ever-changing. The storytelling on our website can be an elevator of the great things our members do and a way for all to gain access to great resources. There are amazing things that websites can do to be accessible for all, and the digital space is an underutilized tool in many instances. I truly enjoy the ability to elevate and promote equity in the digital area.
What are the causes you’re most passionate about?
As a member of the Junior Achievement Associate Leadership Board since 2017, I have learned the importance of access to financial literacy and providing resources and knowledge to our youth in the form of tangible advice at an early age. Youth education, access to resources and funding, and equity drive my volunteer work and what I’m most excited to learn more about in the coming months.
What inspires, challenges or motivates you?
I am inspired and motivated by another group of individuals served by one of my longtime volunteer efforts. I started coaching Special Olympics in 2012 and, during that time, developed a deep love for individuals who are athletes with Special Olympics Michigan. From running a Young Athletes program when we lived in Traverse City to becoming a certified Downhill Ski and Track and Field Coach, my time with the athletes inspires me to be my best self and see the light in everyone at every ability level.
What do you love about Michigan?
I love the difference in all four seasons of Michigan – but I genuinely love Winter. There’s something about stepping out in the middle of a fresh snowfall, taking in the quiet flakes as they fall, and sipping on a hot cup of coffee while the snow melts in its steam. Winter sports (snowshoeing, skiing, and running for me) keep me sane during the grey-sky months, and there is nothing like sledding with the littles in my life.