Hagerty, a corporate giving program CMF member and specialty insurer, is launching an initiative to provide child car seats for families in need.

Hagerty shared that all proceeds from purchases at The Shop, the company’s exclusive collection of custom-made car-themed merchandise, will be used to fund the initiative.

“Hagerty and The Shop are committed to preserving driving for generations to come, and that starts with protecting future drivers,” McKeel Hagerty, CEO, Hagerty said.

The Shop is partnering in the car seat initiative with Baby2Baby, a nonprofit that provides low-income children with diapers, clothes and other basic necessities.

Through Baby2Baby, 34 million items ranging from diapers to clothing have been distributed to families in need within the past six years. The organization has received 13,456 requests for car seats in 2018 in Los Angeles, though families nationwide will benefit from the program.