Giving Tuesday was created in 2012 by the 92nd Street Y, a nonprofit cultural and community center in New York. In the seven years since, it has grown to be a global movement, focused primarily on digital messaging and online promotion. This year's event is slated for December 3, 2019.

The initial idea was simple—get people excited about supporting the causes they care out the same way they get excited about Black Friday or Cyber Monday deals. In a 2018 interview with FastCompany, Asha Curran, chief innovation officer, 92nd Street Y, said, “The very basic premise of it was, 'Could we turn