With funding from the Michigan Health Endowment Fund and the Grand Traverse Regional Community Foundation (GTRCF), the Bay Area Transportation Authority (BATA) is piloting a new service to provide additional transportation options to Traverse City area residents.

Link On-Demand allows users to request rides via a smartphone app and track their vehicle, all for a flat rate. BATA transit vans and busses will pick up riders and drop them off at their destination. The pilot launched August 1 and will continue through July 2021. If the program proves successful, BATA may provide the service