End of Year Resolution: Stand Out in the Crowd!

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The end of the calendar year inspires charitable giving, as evidenced by the stacks of solicitations that arrive in our mailboxes.

And most of us approach the inevitable appeal in the same way (usually hurriedly, as if taken by surprise or perfunctorily, as if merely an obligation). But what if we were to look at it with fresh eyes? What if we could stand out in the crowd?

Learn about strategies to do just that including: developing your year-end strategy and communications plan; messaging and storytelling; educating donors; and positioning your board as year-end giving ambassadors. Consider the power of Giving Days and ways to analyze and segment your database.


Michelle Cramer

president & CEO, Cramer & Associates

Michelle Cramer is a fundraising industry veteran with more than two decades of hands-on consulting experience and campaign successes. Her knowledge and insights are fully complemented by her unwavering passion, high energy, and total commitment to the needs of their clients. Michelle’s 22 years with Hodge Cramer & Associates solidified her reputation as one of the most respected fundraising consultants in the industry.

Mike Schmidt
executive vice president and partner, Cramer & Associates

Mike Schmidt with Cramer & Associates the firm since 1995, and brings a tremendous wealth of experience in conducting studies, capital campaigns, major gift program development, strategic planning and volunteer management. Mike has a unique ability to creatively examine an organization’s opportunities and challenges to develop a long-range plan of action.


CMF Members: $35
Nonmembers: $50

This webinar is hosted by Philanthropy Ohio and was originally published October 12, 2016.

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