What Nonprofits Say: A Study On The Effectiveness of Communications Training

Publication date: 
March, 2011

Success in achieving each nonprofit organization’s mission depends on attracting, engaging and moving the right decisionmakers to action. Communications—the work of creating understanding among the people whose behavior matters most to a mission—is a vital function. The absence of adequate communications renders even the best nonprofit intentions and actions unnoticed, misunderstood, and ineffective. Successful nonprofits view and support communications as integral to their overall strategy and a lever to create the change they seek.

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