Snapshot: Trends and Strategies to Engage Employees in Greater Giving

Publication date: 
January, 2015

Every year, millions of people across America are invited to participate in an activity that has become a Fall tradition for generations of employees working at many of the nation’s largest employers: the Employee Charitable Giving Campaign.

The impact of employee giving campaigns on charitable organizations and the people and communities they serve cannot be understated. Workplace giving campaigns generate over $4 billion annually—much of which is unrestricted, sustainable support that enables charitable organizations serve communities throughout the nation.

For the last decade, America’s Charities, a national proponent for effective employee engagement programs, has commissioned research to identify current trends, attitudes and perceptions in employee workplace giving.

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