The Nonprofit Social Media Decision Guide was created to help organizations like to determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. To help you turn the theoretical into the practical, the guide includes a workbook that lets you apply what you’re learning to your own real-world needs. For this year’s edition, the second update, the audhors have added new research on how nonprofit organizations are using social media to meet their missions, and updated our overview of key differences between the channels most often used by nonprofits to reflect their current functionality. It also includes added sections covering new and up-and-coming social media platforms. From tool-by-tool comparisons and strategies for success to ways to integrate multiple channels, the guide is built upon extensive research, interviews with experts and other users, and case studies of organizations successfully using social media.