Moving Beyond the Money: Case Studies

Publication date: 
January, 2010

In 2006, the Philanthropy Awareness Initiative commissioned a study of how the news media covered foundations, Philathropy in the News.  Confirming what many already knew, the study reported that the vast majority of articles about foundations focused on dollars out the door and did not explore the thinking and strategy behind a grant or highlight the range of roles foundations play to promote solutions.  This case study, featuring an NPR Morning Edition piece that captured the risk-taking role of a foundation, is the first in a series demonstrating how foundations can move media coverage beyond the money to convey a broader vision of foundations.


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