Money for Good 2015

Publication date: 
January, 2015

The motivation behind the Money for Good ($FG) research series is to seek the "voice of the donor" in charitable giving. $FG reveals the motivations behind donors’ giving as they are, not as charitable organizations and funders wish they were.

The $FG 2015 research focuses on identifying how to increase individual giving and improve its quality. It aims to translate those insights into recommendations for further testing by charitable organizations and funders, unveiling changes that will increase and shift donors charitable giving.

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