2019 Giving in Numbers is the report’s fourteenth edition and accounts for the largest historical data set of corporate social engagement trends dating back to 2001. The 2019 Giving in Numbers report boasts a record of 314 participating companies, whose data were collected in the spring of 2019 through the Giving in Numbers Survey and the Global Exchange questionnaire.
The corporate sector played a significant role this year on the whole. As revealed in the Edelman Trust Barometer, “my employer” was the most trusted institution when compared to NGOs, business, the government, and the media. Over the last two decades, measuring and benchmarking social investment have become more integrated in corporate strategies and have employed more sophisticated tools and models to evaluate progress.
In response to the needs of the corporate social responsibility field, this year’s Giving in Numbers Survey includes a set of refreshed questions, including CECP’s cutting-edge Total Social Investment research, which holistically captures a broader depth and breadth of corporate investments in society from across the company. This year’s report also expanded the inquiry into measurement and evaluation to include questions about business return on investment (ROI) and measurement as a management tool. Another new topic covered in this year’s report is the extent to which companies pursue the C-suite’s buy-in on topics like the importance of the SDGs and private sector partnerships. The 2019 Giving in Numbers Survey continues to include a comprehensive global giving chapter, as well as classic sections on cash and in-kind investments, employee engagement, matching gifts and Full-Time Equivalents, and many more relevant topics.