In its thirteenth year, the Giving in Numbers report continues revealing important corporate societal engagement trends and consolidating as the largest survey of its kind with more than 300 of the world’s largest companies.
The 13th edition of Giving in Numbers delves into the corporate sector’s continuous support of society. Companies continued to increase their societal contributions in 2017. It is remarkable to acknowledge the corporate sector across the board having increased median total giving by 15% compared to three years ago.
In a year severely hit by natural disasters, the report shows how the corporate sector stepped up and supported the communities they serve. Giving in Numbers: 2018 Edition evidences how Disaster Relief efforts increased in 2017 compared to three years ago by more than 300% in terms of median cash giving. Among all program areas, Disaster Relief also increased the most in terms of total giving allocation: 2.9 percentage points more in 2017 compared to 2015.
The analysis of trends reveals that volunteering opportunities and employee engagement remain strong and growing in terms of participation rate. In this sense, employees appreciate having more options of volunteering and matching-gift programs. Companies know this and recognize how important it is to understand their employees’ needs and measure the business value of such practices.