If knowledge alone was enough to inspire action, the world would already be a better place. Real change requires action, and the key to moving people from knowledge to action is persuasion.  Check out the Activation Point™, where you will find best practices for planning for persuasion, tailored to the unique needs of social change organizations. The Activation Point is a publication of the Communications Leadership Institute™ and Spitfire Strategies™.  Report available with free sign-up.