The 2014 U.S. Trust Study of High Net Worth Philanthropy examines the giving patterns, priorities and attitudes of America’s wealthiest households for the year 2013. This latest research study is the fifth in this series of studies, and was once again written and researched by the Indiana University Lilly Family School of Philanthropy in partnership with U.S. Trust.
To inform longitudinal tracking of high net worth philanthropic activity, several areas analyzed in this study — giving patterns, perceptions, motivations, decision-making, strategies, values, traditions, volunteering and demographic dimensions — build on those examined in the previous studies in this series. In addition, the current study presents new areas of research in order to gain a deeper understanding of the giving patterns of America’s high net worth households. New research themes include donors’ decisions about participating in a giving pledge, reasons behind volunteering, and the impact of federal funding on their charitable giving, as well as opinions on charitable tax deductions.