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Position Description
The Marketing and Communications Officer is responsible for developing and championing the Community Foundation’s marketing and communications strategies including print, digital and social media and knowledge management. Oversees all aspects of communications, special event and experience management, audience development, media relations, and crisis management. Promotes continuous improvement of best practices in internal and external communications. Leads activities that create an environment in which internal and external audiences will experience philanthropy.

Responsibilities
  1. Leads the organization in developing comprehensive communications plans, including public relations, and marketing strategies and tactics for various activities, services, and programs.
  2. Serves as the lead creative copywriting voice for the Community Foundation. When needed provides communications and speechwriting services to President/CEO, including preparation of speeches, talking points, and presentations.
  3. Oversees production of all external communications including annual reports, newsletters (print and electronic), websites, social media sites, press releases, brochures, event invitations and programs, special reports, fact sheets, and other materials. Ensures finished products meet consistency, quality, and brand standards.
  4. Develops, implements, and manages the Community Foundation’s internal and external communications activities with a focus on establishing and delivering key branding messages and strategies to reach various constituencies.
  5. Works collaboratively with Community Foundation team members to develop and implement communication strategies to broaden the strategic impact of the Community Foundation through oversight of organizational messaging.
  6. Reviews and evaluates presentations and materials prepared by others to ensure clear and consistent brand messaging and image are honored; selects appropriate promotional gifts and awards.
  7. Serves as the central point of contact for all press inquiries: pitches stories, cultivates relationships with media, plans news conferences, and develops content in collaboration with staff.
  8. Advises affiliate offices, community funds, supporting organizations, and community partners with communications leadership, branding consistency, and technical assistance as needed.
  9. Serves as a critical team member, sometimes leading the planning and implementation of special events including donor gatherings, recognition events, campaign kickoffs, public meetings, community briefings, trustee receptions, awards events, and other opportunities for community dialogue.
  10. Plans and administers the budget for communications activities.
  11. Oversight, development, and maintenance of the file management (structure) system for the creation and storage of documents, imagery, and graphics that organizes files in a logical and easily retrievable format which ensures that the content, context, and structure of records is preserved and protected when the records do not have a physical existence. This has important implications for the authenticity, reliability, and trustworthiness of records.
  12. Perform other duties as assigned.

Qualifications

Our ideal candidate will possess:

  • Demonstrated copywriting skills.
  • Advanced interpersonal skills, communicate effectively in person and in writing: interpret, explain, and promote creative ideas and concepts to completion.
  • High-level analytical abilities necessary to evaluate and plan short- and long-term strategies and programs; develop and administer policies and procedures; monitor activities and results; and identify emerging trends in design, technology, and communication and proactively keep the Community Foundation as a leader in the community.
  • Knowledge and skill in utilizing Microsoft Office and Adobe Creative Suite software.
  • Knowledge and skill in executing website management on a WordPress platform.
  • Ability to handle confidential information in a professional manner.

Preferred:

  • Completion of a bachelor’s degree in marketing or communications, journalism, public relations, graphic design or a related field, or 10 years of progressive experience in these field (s).
  • At least 5 years of related work experience resulting in knowledge of the organization and operation of design and development of print, digital, web, and social media communications materials. Ability to work with vendors to complete projects and meet deadlines and budgets.

Salary & Benefits
Salary Range
$45,000-$53,000

How to Apply
Submit cover letter, resume, and a minimum of one of the following social media post, article, and story sample to Jennifer Striker at [email protected] or mail to 425 W. Western Avenue, Suite 200, Muskegon, Michigan 49440 by February 12, 2023.
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