The Director of Marketing & Communications has primary responsibility for leading the Foundation and its affiliates—Coopersville and Allendale—marketing and communication initiatives, in a matrixed role. This position will ensure that all information, education, promotion, development tools, and events communicate the story and mission of the Foundation in a clear, accurate, and compelling manner. This includes internal and external communications, as well as media relations. The Director of Marketing & Communications will work closely with all members of the GHACF team to effectively steward and promote community philanthropy. This position may have the opportunity to manage interns and/or Foundation staff.
Print Materials/Graphic Design:
• Serve as lead staff on the development and writing of all print marketing and communication tools including, but not limited to: newsletters, press releases, blog posts, fund inserts, newspaper column, advertising, radio, brochures, fund inserts, appeal letters, annual report, invitations, program scripts, and speeches.
• Use graphic design skills to create visually effective advertisements, invitations, newsletters, fund inserts, committee documents, donor engagement materials, and other marketing pieces, including, but not limited to, digital pieces for the website and social media.
• Prepare presentation materials and write or edit speeches for Foundation staff and Board members, as requested.
• Coordinate mailings and manage outside printing.
Program and Relationship Management:
• Work directly with each department (Advancement & Donor Services, Grants & Program, and Finance & Administration) to lead and execute their marketing needs.
• Manage affiliate marketing committees, execute all marketing materials, and run bi-monthly meetings.
• Develop relationships with local media outlets and identify opportunities for media coverage; research and write press releases; pitch feature stories to local media.
• Work with external and internal audiences in collecting stories, reports, photos, videos, and other materials for online or print use.
• Work with external vendors (printers, photographers, videographers, website designers) as needed and maintain good working relationships.
• Maintain and update website, including writing, graphics, and other content.
• Manage all social media.
• Manage advertising opportunities.
• Constantly ensure that the Foundation is well marketed and that our story is being told.
• Design, coordinate, and implement the Foundation’s marketing and communication plan.
• Oversee annual marketing budget
• Work with staff to establish policies and practices to develop and maintain the Foundation’s brand/image.
• Assist with the planning and logistics for Foundation’s events.
• Seek out and participate in professional development opportunities.
• Coordinate team and Board photography.
• Participate in other projects as assigned.
Knowledge, Skills and Abilities Required:
- At minimum, completion of a bachelor’s degree required.
- Three to five years related work experience with proven results in marketing, graphic design, written materials.
- A passion for non-profit organizations, and best practices.
- Working knowledge of Northwest Ottawa County preferred. Demonstrated commitment to advancing diversity and inclusion within the Northwest Ottawa County community.
- Ability to collect and analyze information, make decisions, generate creative ideas, and implement them within the organization.
- Must be able to organize, prioritize and manage multiple tasks with short deadlines while maintaining close attention to detail.
- Demonstrated proficiency in relevant software programs to include: Microsoft Word, Excel, Outlook, and Power Point. Blackbaud database (Raisers Edge) experience is preferred.
- Graphic design experience a plus, including working knowledge of the Adobe Creative Suite (InDesign, Illustrator, and Photoshop).
- Expertise in social media and electronic communications.
- Strong writing and copyediting skills.
- Project management skills with the ability to meet deadlines.
- Demonstrated ability to exercise a high level of insightful judgement, diplomacy, cultural awareness, and respect when interacting at all levels inside and outside the Foundation.
- High level interpersonal and communication skills and the ability to effectively interact with partner organizations, grant seekers, donors, fellow team members, the Board of Trustees, committees, and the community-at-large.
Work Hours: Monday through Friday 8:30 a.m. to 5:00 p.m. with a one (1) hour lunch.
Pay Rate: Commensurate with education and experience. The Foundation has a comprehensive benefit package and a 403b Retirement plan.