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Impactful Storytelling: Using Data to Tell Stories of Change

Event Details


Thursday, Jun 6, 2024
2 pm - 3:15 pm EDT




This event is free for CMF members.


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About the Event

You’re invited to join this virtual gathering hosted by the CMF Learning & Evaluation peer community, open to all CMF members. Together we'll learn about and explore ideas for collecting data and using data in storytelling, and we’ll hear how other organizations have told stories of impact using data. We’ll also discuss trust-based evaluation approaches to gather meaningful qualitative and quantitative data while thoughtfully reducing the lift on nonprofit partners. This session features expert insights from a research, strategy and evaluation consulting firm and foundation peers, with ample opportunity for Q&A.

Ashley Rene Lee

Ashley René Lee

VP, Public Relations and Marketing
Grand Rapids Community Foundation

Ashley René Lee is an experienced executive and strategist who specializes in leading communications and storytelling for local and international organizations. Currently, she serves as vice president of strategic communications at Grand Rapids Community Foundation and co-founder/chief communications officer at Peadbo, an advisory board management tool that helps individuals manage their community of supporters. Ashley previously led communications at Michigan State University and the national headquarters of Delta Sigma Theta Sorority, Inc., an international public service organization based in Washington, D.C. She has also worked as a communications consultant and as a freelance writer for a variety of publications, including Essence Magazine. Ashley received a bachelor’s degree in journalism from Grand Valley State University and a master’s degree in public relations and corporate communications from Georgetown University. Ashley’s has a passion for community service and civic engagement and has been involved in a variety of local and national organizations and initiatives. She also serves as a mentor to students nd young professionals in the fields of communications, marketing and philanthropic leadership. Ashley has been recognized by West Michigan Woman Magazine as a Brilliant Connector Award recipient, Grand Rapids Young Professionals as Young Professional of the Year, Who’s Who in Black Washington, D.C. as a Woman of Excellence Under 40, and as a finalist for the Grand Rapids Chamber of Commerce ATHENA Young Professional Leadership Award and the Lansing Regional Chamber of Commerce: 10 Over the Next 10 Award.

Greg Matthews

Greg Matthews

Managing Director
JFM Consulting Group

Greg Matthews became Managing Director of JFM Consulting Group in 2021, bringing 18 years of experience in social science research and consulting. Greg applies his expertise in research study design, data analysis, measurement, and evaluation to support client missions. He has applied a variety of methods to uncover new insights, including survey research, focus groups, interviews, and secondary data analysis. His work has also spanned a wide range of topics, including health disparities, violence prevention, marriage, fatherhood, and early childhood education. Greg began his professional career in Washington, DC as a Research Assistant at Child Trends for three years before moving to Seattle for graduate school. After graduate school, he completed a four-year stint as a consultant at Booz Allen Hamilton in DC and six years at Altarum in DC and then Ann Arbor, MI, where he has lived for four years. Greg holds a M.A. and has completed Ph.D.-level study of Sociology at the University of Washington in Seattle. He also holds a B.A. in Anthropology/Sociology from Rhodes College in Memphis.

Jane Morgan Photo

Jane Morgan

JFM Consulting Group

Jane F. Morgan, founder and president of JFM, has worked extensively across sectors, including philanthropy, and within the community development sector, supporting the work of community development and community-based organizations. As a seasoned facilitator, planner and evaluator with more than 20 years of experience facilitating planning processes, Jane has developed strategies and initiatives and designed and implemented a wide range of evaluations. A number of these evaluations have involved capacity building within and beyond the community development sector, provision of technical assistance and assisting grantees with evaluation planning. Jane began her professional career in Detroit working in philanthropy at the Community Foundation for Southeastern Michigan and with the Council of Michigan Foundations. Over the years, she has worked with several funders and others on establishing evaluation plans and strategies for monitoring grant focus areas such as with W.K. Kellogg, Community Foundation and Max M. & Marjorie Fisher Foundation. Her deep experience as an evaluator enables her to apply this skillset in all her work. Jane holds a B.A. in Urban Studies from Michigan State University, a Master of Public Affairs from the L.B.J. School of Public Affairs at the University of Texas and has completed 50 hours of coursework toward a Ph.D. in Urban and Regional Planning at the University of Michigan.

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