Amy Martin

Areas of Expertise:

  • Information and database systems
  • Fund development
  • Cloud-based technology resources

Consultant Bio

Amy brings experience from the nonprofit, for-profit, and public education sectors. She’s worked with a wide variety of nonprofit organizations, helping them build database and information systems that hone business processes and encourage better understanding of organizational metrics, ultimately leading to improved organizational efficiency and effectiveness. Amy also guides nonprofit organizations through selection of the best cloud-based technology resources to meet their communication, project management, and organizational needs.

Beginning her career as an educator in public schools, Amy made the transition to the nonprofit sector 8 years ago by coordinating the early collaborative efforts of Discovery Center Great Lakes, a unique freshwater nonprofit collaborative in Traverse City, Michigan. Amy has also served as Development Director of SEEDS, a northern Michigan nonprofit, where she coordinated organizational fundraising efforts including architecting the Salesforce database system for better tracking of fundraising metrics, setting annual fundraising goals and priorities, and championing fundraising efforts for the Annual Fund, leading to a 5.4x increase in one fiscal year. As a consultant, she's guided TART Trails, Inland Seas Education Association, Northern Michigan Community Action Agency, and many other organizations in their unique Salesforce database implementations.

Much of her current consulting work involves analyzing existing capacity and guiding individuals and their respective organizations in architecting efficiency and responsiveness into organizational systems, ultimately serving the individuals within it, and building capacity in projects and programs. This is accomplished through keen attention to each organization’s needs, thorough planning, as well as an understanding of the patterns needed to foster a whole, healthy system.

Amy is a licensed fundraiser in the state of Michigan, as well as a Certified Salesforce Administrator.

Foundation Experience:

  • M&M Area Community Foundation
  • Utopia Foundation

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