Census Resources


The Council of Michigan Foundations (CMF) spent approximately one year providing education and advocacy regarding the purpose and importance of the census while engaging with the Michigan Nonprofit Association (MNA) to support development of the Michigan nonprofit-led census campaign. Following that first year’s efforts, CMF launched the member outreach plan to fund the MNA-led Michigan Nonprofits Count Campaign.

The following are resources utilized in the outreach to CMF members to discuss support of the campaign, as well as important resources developed by MNA as leader of the nonprofit sector census campaign. We hope these resources will be useful to share with funders as they and their partners consider opportunities to support nonprofit-led census work in their communities. View the complete resource packet. 


  • CMF Outreach Plan describes the process that CMF led to raise funds for the campaign, with MNA as the proposed grantee.
  • Funder Memo (example) was tailored for each potential funder. It included data for their geographic area and funding priorities while also drawing the connection between the need for accurate census data in relation to their priorities.
  • Formal Funding Proposal (example) Although the proposal requirements varied for each funder, all proposals were localized and included what’s at stake, campaign description, focus on campaign activities in their region and project outcomes.
  • Census Funder Milestones - The Funders Census Initiative (FCI) has created this document to help funders identify the timing and scope of activities in relationship to census preparations and operations over the next two years. Specific timing of milestones may vary depending on your state’s census engagement progress
  • Presentation to Funders (1) is the slide deck from a presentation at the Kansas Association of Community Foundations Annual National Conference. It has also been used at foundation board meetings. The presentation includes an overview of the importance of census data and its relevance to philanthropy, as well as examples of how funders can support the census. 
  • Presentation to Funders (2) is the slide deck from a presentation at the National Education Association Conference "Counting for Democracy: Census and Redistricting." The presentation focuses on lessons learned in building a pooled fund to support the Michigan Nonprofits Count Campaign led by the Michigan Nonprofit Association (MNA). The presentation slides feature a number of resources, including key points on the importance of census data.
  • Presentation to Funders (3) is the slide deck from a presentation at the CECP Utility Industry Roundtable. The presentation highlighted how inaccurate census information or low participation rates will impact funders, specifically corporate funders.  


  • Michigan Nonprofits Count Concept Paper was the first resource designed for the campaign to share the goals, purpose and elements of the statewide effort. The concept paper was provided to all funders prior to an initial call set up and hosted by CMF, with MNA participating as the potential grantee.
  • Budget for the campaign includes funding for infrastructure, subgrants for administration of regional census hubs and mini-grants for local nonprofits conducting get-out-the-count efforts.
  • Michigan Nonprofits Count Campaign Framework provides an overview of the roles and responsibilities of the three main players in the campaign (MNA, regional census hubs and local nonprofits). This framework is essential not only for implementation of the campaign but for creation of the structure for place-based funders to participate in the statewide pooled fund while designating their grant to their mission-related region. The budgets for each region include allocations to support the statewide work so that place-based funders are still supporting the statewide infrastructure. 
  • Michigan Nonprofits Count Committee Description provides an overview of the purpose of the committee and roles/responsibilities for committee members. Census hub administrators are members.
  • Becountedmi2020.com is the campaign website with resources for Michigan nonprofits and a password-protected section for census hub administrators to share information and tools.
  • Lead Consultant Scope of Work includes general project support; facilitation and staffing of the nonprofits complete count committee; training and technical assistance; fieldwork and engagement with census hubs and mini-grant recipients; and funder outreach. 
  • Community Foundations as Census Hub Administrators is the briefing document provided to community foundations if they wished to consider serving as a census hub administrator for their region, leveraging both their community leadership and grantmaking expertise. Six community foundations in Michigan are census hub administrators or co-administrators for their region.


  • MOU (example) outlines the relationship between MNA and an organization serving as the regional census hub.
  • Census Hub Timeline of Activities provides an outline of the roles and responsibilities of each census hub and timing for suggested activities including grantmaking, communications and collaboration with local government. 
  • Position Description for census hub administrators was drafted for census hub organizations that may hire or contract with someone to support their efforts.
  • Local Advisory Committee Description includes suggestions for committee composition, purpose and meeting schedule. Each census hub in the campaign is required to have an advisory committee comprised of organizations which represent populations that are hardest-to-count in their communities.
  • Instructions for Identifying Census Tracts explains how a census hub could use the data provided by the campaign (low response scores and demographic information) to target census tracts for mini-grant distributions.
  • Grantmaking Process (draft) is an example of how the grantmaking process could work for local mini-grant distribution.
  • Regional Infographics (example) is a localized visual for census hubs to share with local government officials and key stakeholders